Essay: Major Business Restructuring and Divestment of Unilever

This is an essay discussing study bloodline restructuring and divestment of Unilever. In 1999 Unilever unveiled pictures for major restructuring, specifically a divestment schema to each to sell or blockade 100 of its 380 manufacturing units and the egg laying turned of 10% of its 250,000 employees in a period of 5 years. The restructuring plan involved the lessening of its nonice portfolio from 1,600 brands to focus on its cap 400 brands.\n\n\nIn 1999 Unilever unveiled plans for major restructuring, specifically a divestment strategy to either to sell or discontinue 100 of its 380 manufacturing units and the laying off of 10% of its 250,000 employees in a period of 5 years. The restructuring plan involved the reduction of its brand portfolio from 1,600 brands to focus on its top 400 brands. This announcement ab initio was not well-received by the investors as they believed that this was an indication of its inability to perform its brand. As a depart its grocery stor e capitalization suffered and diminish by about £20 billion by January 2000. (ICMR, 2004)\n\nthither were several reasons behind the ending to restructure the organization:\n\nThe mischance of the organization to meet its tar demoralizes in 1999, this was attributed the slow growth of its top-selling brands. The organizations old brand strategy was not focused.\nUnilever had failed to strengthen its major brands in the 1990s because a intumescent part of their investments were made in acquisitions and business restructuring.\n1200 of the 1600 brands contributed only 8% to the organizations sales.\nThere was a pregnant decrease in the market share of the company as its competitors started to eat away at Unilevers market share.\nKindly sight custom made Essays, boundary Papers, Research Papers, Thesis, Dissertation, Assignment, Book Reports, Reviews, Presentations, Projects, cocktail dress Studies, Coursework, Homework, Creative Writing, Critical Thinking, on the topic b y clicking on the drift page.If you want to get a full essay, order it on our website:

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