Analysis Of Lulu.com Case Study

Lulu.com Problem Lulu.com is a attraction in the print on select industry. It acts as a platform for connecting little know authors to consumers. In 2006, they privationed to expand their business. To do so, they had three options forrader them. 1. ship new geographic markets homogeneous Asia 2. Broaden the product crack to include a nonher(prenominal) forms of intellectual property like music, motion picture, stratagem etc 3. Concentrate on improving the inborn processes and systems. The team had to lead which of the three options they should place more strain on. Option 1: Lulu.com gets a lot of traffic from totally around the world. It had already established itself as a leader in the cod industry. Plus, Lulu did not face such(prenominal) competition in North America. To cater to the audience external America, Lulu.com had set up offices in European countries like get together Kingdom, France, Germ whatever, Italy and Spain. The next luculent step they matte up was Asia. The nightspot did not have any experience with the Asian market. They didnt know how the market worked or how they should proceed. Option 2: The website as of right now is astray known as a book publishing website. indoors the publishing industry, there were umpteen niche categories that the confederacy did not cater to currently.

This led some(prenominal) employees to believe that they should initially pullulate those niche markets. Some others felt that the company should diversify into other media like videos. there were legion(predicate) dominant players in the video indu stry but no clear leader had emerged as yet.! If the company decided to divest, there could be a opening that they would lose their focus. Option 3: The processes of this company were very informal. in that location was no clear marketing policy. The accounting software was not able to keep up with the work load and the node service software was proper obsolete. Conclusion It is obvious from the case that to grow, the company needs to expand. There are two methods of expansion that the company can pursue. It can...If you want to get a full essay, score it on our website: OrderCustomPaper.com

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